Social Psychology

Part A

1. Describe the Elaboration Likelyhood Model (make sure to define the central and peripheral routes).

The Elaboration Likelihood Model (ELM) is a theory in social psychology that explains how people are persuaded to change their attitudes or behaviors. It posits two main routes to persuasion: the central route and the peripheral route.

2. Describe a time that you used the peripheral route and a time you used the central route.

Central Route: When I decided to change my exercise routine after thoroughly researching the benefits and effectiveness of different workout plans.

Peripheral Route: Choosing to watch a short film based on its trailer and the popularity of the actors involved, rather than the film’s content or message.

3. What are some reasons we may use one route versus the other?

We may use the central route when we are motivated and able to process information deeply, such as when the topic is personally relevant or important. Conversely, we may use the peripheral route when we lack motivation or ability to process information, such as when we are distracted, tired, or when the topic is not particularly relevant to us.

Part B

1. What do we do to relieve feelings of cognitive dissonance?

2. How does cognitive dissonance differ cross-culturally?

3. Watch “Phoebe and the fur coat.” How does this clip illustrate cognitive dissonance? How does Phoebe reduce her cognitive dissonance?